The Big Problem Paradox: How Urgency Disappears with Big Problem
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Climate change, economic inequality, mass animal suffering, and the decline of biodiversity are some of the most pressing issues of our time. Yet, many people don’t feel a strong day-to-day urgency to tackle them, despite their massive scale and the abundance of information about their consequences. How can it be that these problems are so vast and well-known, yet individuals often feel hesitant to take action? New research by Eskreis-Winkler et al. (2024) provides an explanation through their concept of the Big Problem Paradox.