The Big Problem Paradox: How Urgency Disappears with Big Problem
Climate change, economic inequality, mass animal suffering, and the decline of biodiversity are some of the most pressing issues of our time. Yet, many people don’t feel a strong day-to-day urgency to tackle them, despite their massive scale and the abundance of information about their consequences. How can it be that these problems are so vast and well-known, yet individuals often feel hesitant to take action? New research by Eskreis-Winkler et al. (2024) provides an explanation through their concept of the Big Problem Paradox.